Thought Leadership

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Grow from the Right Intro

A Report on the Strategic Value of Business Alliances and Compatible Partner Matching

More than ever, businesses must rely on strategic partnering to grow revenue, acquire customers, expand market reach and innovate products, services and customer experiences. But many are struggling to get it right. Grow From the Right Intro is a new report examining the state of partnering in today’s fast-changing, global marketplace. The study sheds new light into the motivations, rewards, pitfalls and proven practices that companies must consider as they seek growth and inspiration through business alliance building. Developed by Business Performance Innovation (BPI) Network and the Chief Marketing Officer (CMO) Council, the report is based on a survey of 330 senior-level executives around the globe, bolstered by in-depth interviews with top executives in the realm of strategic partnerships.

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Media Coverage

December 6, 2017 - How To Be The Partner Every Company Wants To Work With
Ryan Westwood , Forbes
A study by the CMO Council found that 85 percent of business owners believe partnerships are essential for business success, but over half (60 percent) of those favored alliances fail. Read more »